Exterior | Style Reborn.
Optima’s emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia’s signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road. With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive. Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Accented by the available LED headlights and LED fog lights, this is a sedan that demands attention. Dynamic Bending Light (DBL) and High Beam Assist (HBA) are also available as a part of Kia Drive Wise technologies to light up the road ahead.
Interior | Exhilarating, Inside and Out
A thrilling Optima driving experience begins before you start the engine. The moment you slide behind the wheel, you discover a quieter, more spacious cabin loaded with the latest available amenities. The perfect environment for pure driving pleasure. The driver-side console features a clean, horizontal design that streamlines ergonomics and helps create a greater sense of space. Open the door and you’ll find a spacious, modern interior enhanced with bold accents, soft-touch surfaces and fine, premium stitching, all of which come together to create a sanctuary of quiet comfort and craftsmanship for you and your passengers. From fine, premium seats that make driving more comfortable to a spacious cabin full of refined features, Optima offers an extraordinary level of comfort and available amenities.
Technology | Keep Your Distance
The Optima offers a suite of Kia Drive Wise technologies designed not only to alert you of potential accidents, but also to help avoid some altogether. Kia continues to set the standards for value with advanced driver-assist technologies. And every 2018 Optima comes standard with Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and the Rear Parking Assist System (RPAS). Conveniently maneuver in and out of tight spaces like a pro. As a part of Kia Drive Wise technology, available Surround View Monitor (SVM) gives you a bird's-eye view around your vehicle. Plus, every 2018 Optima comes equipped with Rear Camera Display so you can reverse with confidence. Standard subscription-free UVO connectivity with 7" Touch-Screen Display offers smart infotainment through an enhanced telematics suite and free smartphone app. Plus, you get hands-free command with UVO’s advanced voice-recognition technology. Learn more at www.MyUVO.com. The Harman/Kardon® QuantumLogic™ technology transforms the Optima cabin into an astounding 7.1 channel surround sound experience through 10 speakers and 630 Watts. Clari-Fi™ restoration technology delivers music as it was intended to be heard. Listen to the Clari-Fi™ difference here.
Performance | Turns Fuel Into Adrenaline
No matter which trim you choose, you’ll be pleasantly surprised by the power and fuel efficiency built into every Optima engine. The LX 1.6T trim includes a 1.6 liter Turbocharged engine with a 7-Speed Dual-Clutch Transmission (DCT) for those seeking a balance of efficient, real-world power with improved fuel economy. The SX offers the 2.0 liter Turbo and steering-wheel-mounted paddle shifters for ultimate performance and control.
Safety | Protection for all, all around
The Optima uses more than 50% Advanced High Strength Steel (AHSS). A ring-shaped section, defining the boot opening behind the rear seats below the shelf, substantially increases body rigidity. And hot-stamping of components in 16 core stress areas boosts the body structure for better driving dynamics and a quieter ride. The 2018 Optima embodies Kia’s continued commitment to safety, earning a 5-Star Crash Safety Rating from the National Highway Traffic Safety Administration (NHTSA). It comes standard with advanced passive safety features, like the comprehensive airbags and seat belt systems, built to be your first line of defense in any crash. In a Kia packed with innovation, we integrated active driver-assistive technologies where they matter most. Advanced systems, like Hill-Start Assist Control (HAC) and Vehicle Stability Management (VSM), that work automatically to give you enhanced control so that you can stay focused on the road.